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WordPress SEO

Search engine optimisation for WordPress (SEO)

WordPress SEO specialist Yorkshire

If your WordPress website isn’t scoring highly in Google & Bing, or not generating many sales or customer enquiries then I can help. I have a wealth of SEO knowledge. I bring over 10 years experience working in WordPress & 20 years web coding experience.

WordPress SEO

Optimising your WordPress website for search engines

Whilst the SEO process I use below is described for WordPress websites, I would use the same processes on any type of website that wasn’t scoring well in search.

Ideally, search engine friendliness should be considered as part of the process of designing & building a website, sadly this isn’t always the case & many websites I am asked to help with function ok, & look aesthetically fine, but the original designer, possibly for budget reasons has omitted to perform any SEO on the site. Meaning the website is failing in it’s main purpose of generating leads or sales.

This checklist of SEO factors I look at is by no means comprehensive.

  • Technical issues stopping search engines from crawling your website
  • XML site map generation
  • Competitiveness of search terms
  • Image optimisation
  • Quality of inbound links
  • Correct file naming & use of alt tags
  • Page delivery speed
  • Search engine friendly URL’s
  • Outbound links
  • Tools such as IndexNow for new or regularly updated websites
  • h1, h2 tags & quality of text content
  • Above the fold text
  • Meta tags
  • HTML structure
  • Social media links

Call me on 07985 433 090 or email:

Web design & search engine optimisation (SEO) specialist Yorkshire

Local SEO

Local SEO is the process of optimising a website to increase traffic from local search. one of the number of processes to do this is optimising a businesses Google’s My Business Profile.

Local SEO can be a far more important factor for many business websites. if you have a local trade or restaurant website for example its highly likely that you are looking to get traffic to your website from within your geographic area & not throughout the UK.

The fundamentals of local SEO are that a user performs a search on their phone, & the search engine delivers results based on geolocation, ie the location of the phone.

Local SEO in many respects can be easier as there tends to be less websites competing for the same keywords, but other factors include having a valid Google & optimised my business account, or the typically ignored by most but very important Bing places for business (Microsoft).

I am experienced in all aspects of SEO & local search. SEO can be organic, & the results of performing SEO on a website are not instant, but given time I can help to optimise most websites.

What they say about me


It looks bloody fantastic so far, it’s bang on!
Thanks so much!

We both love the website its awesome.

Website is looking spot on

I think it’s absolutely stunning Jake ~ exactly what I wanted.

Thankyou for all your work, really pleased and chuffed with my new website.

Very happy with the service received from Jake : professional, fast and friendly. Excellent website created.

On behalf of all the trustees at WM I would like to thank you for your work in developing the website It is a fantastic platform and will certainly bring our services to a wider audience. Grateful thanks from all the Trustees

Thank you Jake for your expertise.

The website looks really professional Jake, thank you.

Jake was a pleasure to deal with. Understood the brief with ease and bought in to it. Delivered exactly what we wanted on time.

Jake made my website in 2016 and has since updated with an ecommerce page and other changes – always extremely supportive and professional.  Would highly recommend

Over the last 16 years, I have run websites with 5 different webmasters and Jake Richard is definitely the best, most reliable, most sincere, and value for money webmaster that I have used.

Our joinery company comes up number 1 in Google since Jake built our website. I get work enquiries multiple times a day directly from the site. Thanks Jake!

The website Jake built for me generates enquiries & work for me, season after season. A great investment.

I first used Jake to create a website for my catering business 8 years ago, and again 4 years ago for my restaurant, Jake always comes up with the goods, he is quick to do amendments if required. I would highly recommend him.

Creating an ecommerce website for our new business felt daunting. Jake made it uncomplicated & straightforward giving hints & tips, design ideas & advised us of what works best.

Jake re designed and modernised our website Mobile Guitar Lessons. He also helped us move our guitar lessons online onto Skype during the Covid lockdown. This has been a total game changer for our business.

Thank you Jake for your creativity, professionalism, and speed in designing our website, we wouldn’t hesitate to recommend your services and may we thank you kindly for your continued ongoing support

I have been professionally acquainted with Jake Richard for several years and found him to be a most excellent web designer. Indeed, both of our two separate company websites were designed by Jake, which are massively significant in attracting customers. Many of customers comment favourably on our websites. Jake also maintains both sites on a monthly basis to our ultimate satisfaction.

Jake has developed four very different websites for me and at every stage the customer service and design has been exemplary! So much so I have confidently recommended Jake to the most exacting of my friends and colleagues.

Jake has helped us with our hobbyist photography website project for more than six years, I would recommend The Jake Richard Experience to everyone.

Jake came highly recommended and we weren’t disappointed.  He had our website up and running in under two weeks.  Very easy to deal with and I would highly recommend him.  Our business has gone from strength to strength because of it.

Jake was contracted to produce an ethnographic research intranet website for us, working alongside content writers, photographers, videographers and graphic designers. We were so pleased with the result. Jake managed to pull all the different content together to make a very informative and easy to navigate website.

SC Johnson

Jake has been my website designer for the last 6 years., he really listened to what I wanted design wise and created a fantastic website for Chic Hair Studio.

Jake has been fantastic to work with, setting our website up from scratch. His innovative ideas, knowledge and eye for detail has really helped us to raise our profile through this platform. People are always commenting on how great our website looks. Thank you!

Jake has been my web designer since 2008, and created four great websites. Really helpful and very quick to fix any issues.  Not only would I recommend Jake as a great web designer, but I have done many times.

Our new website looks beautiful and reflects our brand much better than our previous websites. We are over the moon, thank you Jake.

Professional & efficient. Helped us both with the website build and putting our music online.

Jake built us a great website for our electrical business Bright Sparks Eco services, he is quick to respond to queries and keeps our site updated regularly and on top in search.

Excellent service and very knowledgeable, would recommend without hesitation. A very good website design and helped with our email set up etc.

Paul Oxtoby

Jake is an amazing multi skilled creative thinker. Over the last 15 years he has provided a huge range of skills to our music label, from web & CD sleeve design, to video editing and getting our music optimised for Spotify distribution.

This guy comes highly recommended.

I have used many many web designers over the years but I have now stuck with Jake due to his conscientious approach to my projects. He is also great value for money and a very honest person – This is hard to find these days. I HIGHLY RECOMMEND HIM.

I have worked with Jake since 2004 when he helped me design my first website. He has been my first choice for all our business sites ever since.

Just to say thanks for a great website its paid for itself in the first week.

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